Alpha Male Strategies Book Review

The TL DR on this

1. I don’t know the dude
2. I think you should buy it
3. It’s only 10 bucks
4. It’s a fast read.
5. There are some gems in it, whether or not you rock with his style.

In terms of Black Man’s Game, right now the big dog on the block is Alpha Male Strategies.

If you’ve been following me for a while – this is not my style at all. Like I was saying on the thread – my style of game – the one that I advocate everyone using – is to focus on a verbal/personality style of game to get the girl mentally/intellectually and EMOTIONALLY involved.

So you’d think that I’d be totally against what AMS has to say.

You’d be wrong.

So let’s get into what I like about his style, and some differences.

What are you buying into?

Just from the name, you gotta understand that AMS is

1. An Alpha Male
2. Strategy

And he is an alpha male in the standard sense.

This is how he describes himself in the book.

• 6 foot 4 inches Tall
• Muscular
• Pretty Boy
• Self Employed
• Drive his own car

So from a skeptical point of view, he is already a combination of the woman’s “dream man”.  He has his look together and his money together.   If you haven’t been out in the clubs, or you’re new to the game – you would  naturally think that girls would be thrilled to have a guy like this interested in them.

Consider this fictional list (there are plenty online)

He Lets the Girl Choose Him

We’ll talk about this below, but in the book and in a lot of his videos – he doesn’t do much cold approach.  (Cold Approach for new readers is when you don’t know the girl, you don’t make eye contact, and she doesn’t give you any idea that she wants to be talked to by anyone, much less you.)

He waits for the non-verbal go ahead before he steps up to the chick.

A choosing signal is (AKA a Pre-Approach Invitation/Male Approach Invitation)

1. Her approaching with obvious bullshit conversation. Blatant)
2. Sustained eye contact (Overt)
3. Eye contact to aversion (Subtle)
4. Her moving into your proximity (Subtle)
5. Her moving in to your line of sight (Subtle)
6. Her “overhearing your conversation” and non-verbally reacting (Subtle)

For you new guys, most women during the general course of her day doesn’t do much to attract the attention of men – her being is what attracts them.  However, when she wants to start an interaction with a man she likes – she either overtly signals or she puts herself in a position to be approached.  If a Indonesian chicks comes to the hip hop spot – she wants to dance with “hip hop” guys.  That’s positioning.  The chick that goes to “Charity Events” instead of the “Free Wing Night” at the sports bar – is positioning herself to be approached by rich (and usually older) men.

What AMS does is straight out of the Barbershop/Pimp Lite Game Manual

1. Make yourself Attractive.
2. Don’t be Unattractive.
3. Don’t do Unattractive Things
4. Look for Choosing Signals.
5. Handle Your business.

Here’s him on choosing signals

A quick recap on BMG – It ranges from Pimp Tight (where you only get with the chick so she can go out and make money), to Pimp Lite, to Barbershop, to Patrice O’Neal, to Denzel, to Will Smith.  If there’s a black dude out there getting results – he adds to the universe of BMG.

We differ on whether to do Cold Approach

Now, I’m 6 foot online, but in real life I’m 5’10”.  At best, I’m slim, but most of the time, I’m just out of shape. At no point have I been muscular. So I don’t look like the “alpha male” stereotype.  Maybe at work, where I run a team – but then the power dynamic is artificial.  (Which can work, but that’s a talk for another time)

In the real world, If a girl likes my look, that’s cool.  And if all I wanted was crunchy white girls with dreadlocks that want brown babies or professional black women looking for a project to show off to her grad chapter sorority sisters  – I’d never need game.

My motivation for cold approach is that I would not be in this game if I wanted what I could easily and naturally get.

That’s why

I am pro-cold approach.

Even the high school kids lurking on this blog, trying to get with that nice girl in biology class – they know that the first girl is just the start of the journey, not the end.   To an extent the adolescent fantasy is to have that Hugh Hefner/Dan Bilzerian lifestyle.  Surrounded by Vegas Club 10’s, jetting off to exotic locales, cool cars, cool clothes, and looking like the man.

As you date those hot club chicks, strippers, daddy issues girls, sorority chicks, cougars and milfs…etc – the Lex Steele Lifestyle is no longer appealing.  You know what that chick is like.  And even if you backpedal to a solid chick (career, education, not partying every night) – the regular chick with the pornstar looks under the Ann Taylor suit is still going to put you through an emotional wringer.  There’s more than just looks and her immediate behavior and personality.  And you have your own growth….But I digress.

Back to AMS.

If you think like him, if you have the same strategy – will you get the results that he has?

That’s the big question here.

If you aren’t a 6’4″, muscular, pretty boy, with his money right – if you adopt his mindset and his strategies – will you get his results?

If I think like you, if my mindset changes my behavior, will I be able to get the girls that he gets?

Results?

This is his type of chick.  Video should be cued up.  The rest of the video is his style of rant – whether or not you rock with that.

Without question, that’s definitely a bad bitch/instagram model type chick.  I would be happy with them results personally – though we didn’t get to hear much of what she has to say – I imagine they’re both on the same page conversation wise.

[Ed. incidentally, showing girls that you bang on youtube and brag about it, isn’t good operational security – that’s something that the community figured out back in the early 00’s. Here’s some white boys that got caught up doing just that.]

He doesn’t do infields.

So the book is there to basically install his mindset into yours.

You have to buy in to his model for this book to really gel with your own thoughts and mindsets.  But the data is coming largely from him.  He doesn’t do infields, and it’s up to you to decide if you like his choice of women. (And there’s the meta-issue if a bad sista on Instagram has the same behavior and mentality as the bad Persian that works in your building)

We’ll leave that an open question for now as to whether adopting his strategy and mindset will net you the results.  Spoiler alert, yes and no.

Why did he write the book?

According to the book, the reason he wrote it, is because he models other successful coaches.

Not to get too much into the black guy on youtube spitting game controversy- but here is Alan Roger Currie (Who wrote Mode One – which is a good book if you are trying to get out of the matrix of how you are supposed to act with women) speaking on AMS and how he gave him the blueprint to success.

I’m not really into the PUA community drama – I’m just here for the data.

How is the book written?

Written just like he talks.  If you’ve watched any of his videos – it’s a more of the same.  He’s probably got a great audio to text translator.

As Kiyosaki once said, “How to be a best-selling (not a best-writing) author”

What’s interesting from an analyst like myself is how personal he gets about his journey.

He started his journey from regular dude in the matrix of social programming (make money, lift weights, be nice to girls, accept what society and women tell you) and into being a full time player at 27.

Think about that.  He was a full grown man physically at 21. Even with all of the SMV going into it, at the height of his natural testosterone – even HE wasn’t getting the results that he wanted.

So he needed to change how he thought about women.  And that’s part of the genius of the book.

I don’t think he puts that metamorphosis front and center, but throughout the book, dude is forthcoming about how he fucked up, how he got fucked over, and what made him think about the man he wanted to be.  That’s why I recommend the book, he’s honest.

If you’re a brother in his general position – 6 foot tall, not afraid to go the gym – I think his book is perfect fit for you.  His moves to get stronger, to look better, to move away from being employed to owning his own business, and to basically focus on getting your shit straight would be ideal.

Let’s continue.

Path and Purpose

Like most guys in this youtube/pick up/game space – he takes a lot of cues from everything else that is going on.  Back before PUA was a big thing online, every dude had a “method” to getting chicks. They had their own spin, their own lingo, their own language.

What you notice nowadays is a lot of guys that basically watch some RSD, maybe half read Mystery (and never understand him) and some stuff online- and then they come up with their own methods.

So you hear weird phrases that no one else says.

• SMV, Sexual Market Value
• Hypergamy
• Path and Purpose
• Statement of Intent
• Get this part of your life handled

A lot of these coaches rely on the audience knowing things that other coaches says.  This ain’t academia where you need to cite specific authors – but if you know those underlying works, you can tell that the guru doesn’t understand what they read. They just end up being buzzwords not real concepts to use.

AMS’s version of “Path and Purpose” is straight out of the RSD camp’s “natural game” movement.

The idea of path and purpose via RSD is that you have this vision of how you want your life to go, and every day you’re striving towards that.  You don’t just float through life going from one weekend to the next.

AMS’s version of this is about making MONEY.

Again, this is very much within the BMG framework.

The Black Man’s Game springs forth from the universe in which a woman wants resources in a her man, but he has none. Instead of leading with the wallet, he leads with words.  He gives her the feelings of wealth, of security, of prosperity by what he says and does.

He sells the dream.

The dream works because the mind “can’t tell the difference between thinking about something and actually experiencing something”.  That’s the useful fiction. It’s why you’re not supposed to tell people about your goals, because the second you give voice to them – the mind no longer has urgency to achieve those dreams.   It’s all self-help bullshit when you think about it empirically and objectively – but just because it’s not tangible doesn’t mean that lies that we tell ourselves can’t become reality.  Indeed, one of the biggest parts of the Dark Triad style of game is delusional confidence.

Indeed, the Pimp Game is about selling the dream, and SHE goes out to make the money for both of them.

The modern version of the pimp game is getting the girls to make money, and then the pimp takes the money and flips her money into something bigger.  I don’t know the exact part in the conversation but Gunplay gets into that here.

https://youtu.be/bjI9WZIcGeo

AMS Brings up Contradictions to the Path and Purpose you don’t hear from other Gurus.

If you are on your purpose, some women will punish you for it.

A guy that’s really on his path and purpose, not giving the chick the attention she needs, prefers to stack his bread and let his money do the talking?

That’s literally a “beta male provider”.

So if that doesn’t turn the chick off from jump (young girls want excitement) – then they want to be seen as potential wifey and see you as potential boyfriend and husband.

I’ve mentioned this on the blog.  Some of my best partners are 7 figure dudes. They roll up in the Benz for the date and then try to swoop the girl back at the condo overlooking the city.  She knows inherently that the a rich man doesn’t want a slut long term, so she goes from stripper to nun when she sees something other than Ikea furniture at this crib.  This is basically how suit game backfires.  I don’t recommend the fitted jacket and “loud” pocket square thing as a hook, because what it tells girls is that you have money.

AMS notes this dichotomy.  Even if you are well versed in pick up, AMS talks a lot more about how women behave.  Todd n’nem don’t discuss this shit. (I’ll eventually review The System.)  As I write this, Todd just put up a video about Hypergamy that doesn’t really address the term at all.  It’s more like tough sets with hot chicks that are indecisive, not them moving up to a bigger and better deal.

AMS on Female Sexual/Resource Strategies

Per AMS, there are 2 primary female strategies

1. Withold relations to get concessions – The good girl strategy
2. Give it up and then withhold – The gate keeper

Good girl and Gate Keeper are my terms for this.  He uses something else.

General Behavior towards men

Per AMS how women behave towards men, and chicks screens out

• Some chicks want the pedestal/attention (the pretty princess – google Thin Man and the Pretty Princess)
• Some chicks want control
• Most women expect groveling
• Women w/masculine energy vs women w/feminine energy

This last one is interesting.

All models are wrong, some models are interesting – George Box.

He talks about this masculine energy in women a lot. Basically a chick trying to be a man – getting a job, calling shot, not letting him make decisions.  In his mind, if you’re an “alpha male” this is not something to be taken lightly.    You can’t get with a chick like this.

Hmm, this seems like the sort of thing a “Strong Black Woman” would jump all over.

I’m not gonna touch this topic here.  My low traffic blog needs to stay low traffic.

[Ed. He actually talks about 4 on his page.]

How far is this down the rabbit hole in terms of game?  Especially when compared to other introductory sources?

Does AMS go in depth on tactics to solve this issue? 

Not really.  The key thing to this book is that it’s STRATEGY, not tactics, not gambits, not a step by step recipe on what to say to the chick to get her back to your place.

Other Female Behavior

If the homies can get some?

When you are a true alpha male, your homie’s chicks will start throwing action your way.  Sometimes it’s attraction, sometimes it’s to boost her ego.   Very perceptive and not really discussed in other PUA literature.

Now coming from a Black Man’s perspective, this is actually a wrinkle in our culture.  This happens with other insular groups, but the idea that my chick would know my homies well enough to want to slide them some skins?

It means I’m really mixing my circles with my relationship.  In black professional circles, most of the people fucking each other are one step removed from college and greek life.  If you’re African, you probably all go to the same restaurants, parties, and celebrations.  Caribbeans are the same.  So a chick jumping from your dick to a dick you have already broken bread with is the norm.   This gets into the realm of true cold approaches and how to  handle those relationships…but again a story for another time.

I think in the white community this happens with work place stuff and close social circles.  Take my girl from Better Call Saul – she’s marrying her hairdresser’s Ex.

https://youtu.be/STmqLXIDyy8

So what we find in AMS’s work that you typically don’t find in other introductory/manifesto style game books is actual social dynamics, actual social circle issues.

That’s a key thing, and social circle game is something that is pretty much neglected by the industry.  There’s

How to make his style work? Be High Value

So AMS is on his path and purpose (stacking dollars, doing what he loves).

His style won’t work for you, if you aren’t on your path and purpose.  If you aren’t out chasing paper and making your dreams happen – you can’t do this.

So how do you meet women and still handle your business?

According to him, he has so much ‘value’, that these chicks are willing to wait.  And if they don’t wait, well fuck em. He doesn’t have time for chicks to take him off of his path.

How this plays out is that he gets the number, and he doesn’t contact the chick until he wants to.  He decides.

That basically solves a lot of issues that I saw on the Reddit Board, but it definitely bangs against PUA orthodoxy.

The basic experience of most guys in this game is that a woman’s in the moment interest/emotions are the highest when you’re with her, and then the dissipate as time goes on.  Indeed, you just grab the number, chances are modest that you’ll actually connect.

So throughout the book, AMS basically uses choosing signals and then only pursues chicks with high interest.

He takes it the next step, and he only deals with girls that give him high interest but also don’t require much of him in terms of being wooed and entertained.

He is anti-entertaining the chick.

The chick needs to entertain him.

And if the chick wants to carry on a long ass text conversation via text?

Balancing purpose with pursuit of women.

Being on your purpose diminishes your social skills, so business during the week and pleasure on the weekends.

I’m the exact opposite.  If i’m trying to make a connection, the girl drinking on a Tuesday night ain’t doing shit on Wednesday morning.

His take on the 4 Masculine Strategies

1) Be a Nice guy

It is the weakest of the four.  But one can get nice guy to work on a volume basis. Meet enough chicks, deal with enough rejection, and you’ll find the one that wants to buy what you’re selling.

When he played the nice guy he did manage to get with some of them – his smv was high and her availability was high.

He has a strict No Friends policy with chicks.

2) Beta male Provider Strategy – lead off with your financial success

As a reader note, I believe this is the first time he uses the word hypergamy. But it’s explained at all.  The short hand version of hypergamy is that a chick is ALWAYS looking out for a guy with a better deal to offer. So if you make 250k and you’re 6 foot, you got to worry about the guy that’s 6’2″ or the guy that make 500k.  She will always trade up.

The problem with the Provider Strategy is that nothing drops a woman’s attraction faster than a man seeking a woman’s approval

3) The High Value lifestyle

Consists of

• Live by your own rules
• Abundance mindset
• Busy, no time for that

A quick aside on “High value” and being on your path and purpose

Again, the reality is that the typical guy that’s on his purpose – think STEM, Law, Banking – really doesn’t have time for chicks.  Entrepreneurs are even worse. But as most of you guys know, dudes that stack green, usually don’t stack chicks.

This is basically a lie.

Go to San Francisco and start talking to Vijay and Tony (Hyun-Ki like his mama calls him) – they get paid but no broads.  Very few billionaires have attractive women on their sides.

Though the one I can think of is a brother

(Hope Dworaczyk, a former Playboy playmate – google her stuff when you’re at home, cause it’s definitely not safe for work.)

It’s crazy to think that’s what a billion dollars entitles you to though.  Is any chick worth 500M?

This is the woman Drake said wasn’t shooting with Kobe in the gym

Now if that’s the mother of your children, that’s a different discussion IMO.  The only woman that rates above your child’s mother is your own.

Let’s get back to the 4 male approaches.

4) Direct approach

He’s against it, because of/in light of #MeToo, sexual harassment. (The Roosh review is coming, but Roosh definitely talks about this in his forbidden tome)

Now to be clear, he means an overtly sexual approach to chicks, which is on the continuum of direct approaches, but more on the extreme end.  That being said next time you’re on a date, get the girl to show you what kind of messages guys send over dating apps. Everyone is brave online.

He says to let the woman know you’re interested, but don’t talk sex.

To me this is not something that needs to be mentioned, but the fact that he mentions it, means that he’s running into a lot of guys that are talking about the D within in the first 10 seconds of their in-person discussion.

He likes the direct approach because it cuts out the fuss.  But she has to have high interest for it to work.

How does he generate interest? He prefers to raise the girl’s “interest” over dates.

Let’s do a quick recap of his practical advice

• Be High Value
• Wait for Choosing Signals
• Call the chick when you want to call her
• Raise her interest while you’re on the date

If you’re a D1 athlete, perfect.  The guys watching his stuff are usually not lifting, not making good money, and they aren’t high value enough to get choosing signals in the first place.  This “value gap” is something that every PUA guy has to deal with. Guys want Ferrari women when they can barely afford to ride the bus.

Female Game Continued.

What happens if chicks find out about the male strategies

• If you fake value, you’ll be too attached/dependent on the outcome
• Only when you have zero value, do you care about her finding you out.

This loops back to his idea of building value – by being on your path and purpose, working out, being your own boss.

Distilling his game down to the basics

1. Get your physique right
2. The girl fucks you harder when you’re in shape
3. Get your money right by owning your own business
4. Being busy with your own thing makes you less available time wise, and less available attention/priority wise – and being less available drives her interest
5. Women are not your purpose

Conclusion

This was probably the longest post I’ve written on WIA.

Overall, I recommend the book.  I don’t think I’ve really scratched the surface on what he has to offer.  There are lots of good nuggets to grasp about mindset, how women behave, positioning, and other concepts you don’t often find in mainstream PUA lit.

That being said, I think his program and strategy can work for a guy that doesn’t fit his mold.  But it will take significant work outside of the path I suggest of talking to chicks, learning their behavior, and taking advantage of their emotional states.

Much like the Roosh Program and I would argue most of the Neo-RSD style – getting with chicks is less about learning how to talk to them, and more about building yourself up.

You guys know how I feel about the lifestyle strategy in general.  Historically, guys had the lifestyle but not the chicks. Every timeI go out, I see AMS type dudes holding the bar, looking cool, waiting on choosing signals.  I step up to chicks and get that into a conversation, regardless of whether she gives me the non-verbal go ahead.

Is it alpha to be chosen?  Or is alpha to choose?

You decide.

-Archie

Shout to the homie ISO for alerting me to the book.