Female Author calls for an end to the Lipstick Index.
What is the Lipstick Index?
In times of economic crisis, lipstick sales often increase.
Hmm, wonder why that is?
Obviously it’s not because women desire to attract mates with resources!
A 2012 study corroborated the idea, though its authors attested the phenomenon to “women’s desire to attract mates with resources.”
That can’t be it!
Sexist rationales aside, the lipstick index seems real—or, at least, maybe it did at the time of its creation. But in recent years, journalists and economists have debunked the metric: The data simply didn’t corroborate it. In 2009, the year after the start of the Great Recession, lipstick sales declined by nearly 10%, according to Fortune, instead of rising as the index might have predicted.
Here’s the author’s characterization.
When more extravagant luxuries seem out of reach, the index suggests, lipstick is an affordable treat.
and also
Some analyses have suggested that nail polish, or mascara, or face masks, or candles, have become more popular as inexpensive pick-me-ups during an economic downturn
So with those purchases in mind, she then states
The money people use to indulge in self-care are now too varied to offer a single indicator of economic health
The game lesson here is that women people will often use external purchases to alter their internal state.
- “Affordable treat”
- “Pick-me ups”
- Self Care is an indulgence (Wait, that’s not what she said! Not in that way)
In terms of weaponizi using this information in tryna f connecting with these ladies, these characterizations of behavior are nice little narratives that a man can offer when a woman is at an impasse.
- “Baby, it’s just a little fun”
- “Don’t you need a pick-me up every once in a while”
- “I like to call it self care”
Some of my readers may use these nudges in nefarious ways! To thee I say Nay! These observations are strictly for defensive purposes!
-Archie